Business Friday: Grand Brand Bang.

Instead of dressing down on Fridays the creatives at a large successful advertising agency amuse themselves by dressing up and behaving as Business people: they call it Business Friday. An essential element of Business Friday is PowerPoint presentations with bullets, words flying in, fades, sound effects: the whole palaver.

It’s true! PowerPoint is absurd Business uniform!

Since I last blogged, conversation streams about Brand; Ideas that Stick; and Targeting the Message were brought into comic relief by a single PowerPointed seminar failure.

Mark Gallagher’s compilation “Brand is . . . .”

Verne Harnish quoting his Uncle Wally and Chip Heath on Ideas That Stick.

Stephen Lynch quoting Bob Eckert, featured in Fortune magazine, on Targeting the Message.

The seminar, about business planning and implementation, packaged in PowerPoint to standardise delivery in various locations by various presenters, was a tool for building relationships with prospective clients to help sell professional service.

This particular seminar failed because the ideas that stuck - the impression communicated were predominantly though not overwhelmingly negative. It failed to achieve purpose. Yet the seminar had worked fine for the guy who produced the slides.

I’d experienced similar failed attempts to control seminar quality while teaching General Management at the University of Auckland: the course, part of a new innovative degree in Business and Information Management, was delivered on 3 different campuses. The course seminars were packaged as PowerPoint presentations and printed copies of the slides were included in course-books for students.

The presenters and students believed that the knowledge was the PowerPoint slides: linear, hierarchical, shallow, un-provocative, boring. Learning was stumped not stimulated. Read Edward Tufte The Cognitive Style of PowerPoint (now in 2^nd edition) to learn how PowerPoint regiments and limits thought, kills presentations and stops learning.

The thing is, content doesn’t make a seminar and regimenting content, especially by PowerPoint, reduces seminar quality. The message, which is bigger than the content, and hence the brand is blunted and distorted by the medium. It becomes Business-like, boring, uniform, more of the same.

Jack Daly doesn’t use PowerPoint in his seminars. People complain about Tom Peters’ slides because they can’t understand them: nothing boring, uniform about those guys.

Never be upstaged by your slides or your other props.

Sugar Party Hangover

I’ve had it with the barrage of packaged advice from business gurus, icons and stars – axioms and aphorisms on how to be successful: summary lists that pretend to make simple the complexities of human collaboration. It clearly sells business books, newspapers, seminars and fills the e-waves. But to little tangible effect that I’ve seen.

It’s not that the advice is bad. It’s more the way it’s communicated and consumed like candy for sugar hungry kid’s at a party: a lolly scramble, a sugar rush, a burst of high excitement, energy and frantic bonhomie, then back to normal.

The main learning’s how to scramble to win the most lollies; that the most lollies equals the most fun.

This was highlighted for me over the last couple of weeks beginning with a whole day of Jack Daly, the sales phenomenon extraordinaire (see my last week’s blog ). Then there was my colleague Stephen Lynch’s RESULTS.com Business Growth Tip summarising New York Times 4th April “Corner Office” interview with John Donahoe, president and chief executive of eBay .

For me the key learning to be had from Jack Daly and John Donahoe isn’t in how they made themselves successful but in how others enabled them to be successful and how they in turn enabled others.

For instance, half of jack Daly’s seminar was about how to create a climate in which others can excel.

The main theme of John Donahoe’s reflection and the key to his leadership is what he communicates and the way he communicates it so that others can learn, and how he learned to do that.

He says that feedback from six monthly performance reviews was powerfully effective in his formation and development. He espouses and practices candid communication. He enables people to discover and play to their strengths and passions.

Jack and John didn’t make themselves, overnight. They didn’t just swallow the magic lollies that their audiences crave. Sure, they had a big hand in their own development but they were hugely fortunate to have wise others who guided, enabled and facilitated that slow learning process.

John Donahoe recalls that every six months or so he’d get a rigorous performance review (in latter years 20 pages thick) that included everything he could possibly do better. He came to regard the feedback as liberating; a gift, and wasn’t afraid of it.

He found that a third of the feedback would be no surprise: for his long-term attention and change - still an issue the next year and the year after.

A third of it would be insight into his blind spots for himself and others – new awareness of areas for change .

A third of it he would ignore ignore and keep doing what he wanted to do.

From that experience he learned to “try to do the same for the people around me, and give them open, objective feedback offered in a constructive way.”

The focus here is on manager/leader communication behaviour. There is no magic pill. These guys learned to communicate the hard way. Yet how many firms who heard Tom Peters’ fervent exhortation six months ago in Auckland to implement communication training, if nothing else, have done that? I’ll wager <3%. The audience craved sugar pills.

Got culture?

How does your culture smell? Honestly. Is your culture able to change? Do you have the radical transparency needed to change: to produce high performing sales teams, production teams, design teams, management teams . . . . . . .  or are you still stuck in the age of bullsh*t; still demanding engagement.

Last week I spent a day at a seminar by the super sales guy Jack Daly: story teller, successful ironman, richman, golfer, husband, grandfather, not-gardener.   Jack super energetically dealt with “how to sell more” then  he (just as energetically but more seriously) got down to “how to get others to sell more”. His focus was “culture”.

Jack quoted John Kotter’s (Corporate Culture and Performance. 1992) 10 yr study of 12 firms  showing the massive difference in revenue, stock price, net income and job growth that attention to culture produces.

As Jack observes culture normally gets overlooked in the usual business rush because it’s not urgent. I’d add that it’s also because managers and the managed are typically blind to culture and anyway, culture change is too slow to achieve inside an annual plan.

Every organisation has a culture. Even a new organisation has one. It came with the people who joined the organisation.  Culture is unconscious reflex assumptions, beliefs and attitudes.  Culture is self-sealing. What we see and experience tends to confirm what we already “know”: our assumptions, beliefs and attitudes.

How hard is it to change culture? Consider changing the culture of Samoa for instance. Well the early Christian missionaries did it. It took a magnetic, compelling vision; the right people in the right place; and their collective purpose and conviction (strong organisational culture): their passion to make a particular difference.

The aftermath of a crisis is a great opportunity to initiate a culture change. The window doesn’t last long (see The emperor has no clothes). It’s not long before people shut up because they “know what’s good for them”(see Learning for change feels risky).  If you don’t have a crisis, then create one to engender a sense of urgency (John Kotter. A Sense of Urgency. 2008).