Will 2010 Be As You Like It?

‘All the world’s a stage and all the men and women merely players” says Bill Shakespeare’s character Jacques in As You Like It, Act II Sc vii,

To what story, what climax, what denouement have you renewed your commitment, passion and determination this year?

The evidence is clear that if you set your goal then commit to it by focusing on completing specific actions towards that goal, then you have a very high probability of achieving it. It gets messier if you can’t do it on your own; if you need others to commit and focus on it too.

How can you get those others to want what you want? How can you get them to “buy into” it; to play your game, run your race, act in your theatre; accept your rules and judgement?

Typically you cast yourself as the master puppeteer: as lord of the dance; you pull the strings. A lot depends on your skill and alacrity at manipulating strings: at management.

No wonder then that managers have such a major influence on businesses: by some reports over 70% of employee behaviour is determined by the actions of managers (I wonder who determines managers’ behaviour).

So if your marionettes are not responding as planned, do you become an even better puppeteer: do you contrive with the latest tools, systems and processes to increase control by adding more ‘invisible’ strings?

Or do you seek to breathe life into your marionettes; into their wooden minds, hearts and limbs; risk letting them influence the dance, the narrative, and the score? Do you risk letting them be the stars?

Will they want to stay with your small show? Will they perform like you? Will they covet your role?

Do they understand the play? Does it speak to them? Do they relate emotionally to their roles and to each other. Are the roles shallow, 2 dimensional or are they ‘character’ roles.

Does the play have a universal quality that appeals on multiple levels to different players and its audience? Or is it a cheap circus that abuses its talent?

What are you playing at?

Will provincial values count in the new virtual community?

In provincial New Zealand markets, provincial brand still carries weight . Will the new social media erode or reinforce that differentiator?

I’m a country boy – New Zealand “cow cocky” stock: breaking in the land. Genuine folk – what you saw was what you got. It had to be that way, struggling together; #8 wire, good-enough, ingenuity and resourcefulness.

That’s the roots of provincial New Zealand; still relevant in provincial commerce today where folks have probably become more suspicious and wary of increasingly individualistic “big-city” folks.

For example, a provincial professional firm (my client) recently negotiated to acquire a business in Wellington. Although the capital city of New Zealand, Wellington has many characteristics of a provincial town. Being clearly provincial contributed to my client winning preferred purchaser status and to acceptance by existing staff.

Here’s a prediction: the new social media will magnify the “provincial” brand differentiators because despite the apparent anonymity of the web the new social media, like village community anywhere, lives on genuineness and authenticity: deep interpersonal connection and reputation.

I reckon my provincial clients can do well in this new environment, and they are. Although it may become virtual, “local” will still be the web of relationships between people who are well known to, in continual contact with, and of value to each other, one way or another.

Bad news for the fakes, cons, bullies and manipulators. So watch out for identity theft. Your identity, in the broadest, deepest sense may be even more valuable than now. What will your identity be? Who are you and what will you be?

Brings to mind Polonius’ advice to his son Laertes who’s in a rush to catch the next boat to Paris:

This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not then be false to any man.
William Shakespeare. Hamlet Act 1, scene 3, 78–82

Polonius has in mind something much more Elizabethan than the New Age self-knowledge that the phrase now suggests. (Macrone, Michael. "To thine own self be true." Brush Up Your Shakespeare. Cader Company, 1990. eNotes.com. 2007. 19 Sep, 2009)