How to Radically Change Business Teaching and Learning

Public education is failing to produce people skilled at collaborating in enterprise; at bringing their particular strengths and passions together to collaboratively, dramatically exceed the possibilities of their individual strengths and limitations. Conventional organisation, management and research have failed to produce new practice.

To get a feel for the problem, go to Fernando Reimers on HBR  and the  TED LinkedIn discussion, Our Education System is Failing . . . .  (more popular than WikiLeaks).

There is no shortage of ideas, research and recommendation on what should be done about it. There’re even maverick teachers creating and delivering programmes that can and do produce people who know their passions and strengths and naturally, actively collaborate instead of merely  (dysfunctionally) co-operate.

The barrier these mavericks face is to sustain and grow their innovations in organisations and  markets that have little concept of education other than as experienced: typically industrial age, conveyor belt, control focused, uniformity and standardisation by process and qualification.

The good news is that sooner or later opportunities pop up to achieve deep, widespread change. One such opportunity may be in New Zealand high school Business education. There is an acknowledged need to produce graduates with the skills and behaviours to radically improve the effectiveness of New Zealand business enterprise. In response, the high school Business curriculum is in process of radical revision with radically different teaching an learning processes in mind.

The challenge is to spread the experience of the radically different ways of managing learning that bring this new curriculum to life. That’s not only about making room for teachers to experience new ways, then enact them. It’s also a matter of addressing  the typically conventional assessment models and other education management systems and processes designed to control teachers in much the same way as they are expected to control their students.
 
A collaboration of organisations and people passionate to achieve such a transformation was recently formed to tackle this set of problems in a radically different way.  It came together from concept to action over the first three months of 2011, with initial financial support and international research interest confirmed in mid March. It doesn’t even have public website yet and intentionally probably won’t for a while yet.

It's  a collaboration of Omnicom OCC Ltd with the Faculty of Creative Industries and Business of Unitec Institute of Technology, and Unitec Falkenstein Trust,  a Business education trust associated with Unitec but established by successful business entrepreneur Tony Falkenstein.

The collaboration’s first project, a pilot weekend-intensive workshop with follow-through coaching for a diverse range of invited participants, is booked for early May. Although the focus is initially local, the hope and plan, if the pilot is successful is to go national, and eventually international.

The intention is to generate transformative change by exposing seasoned (in this case, high school Business) teachers to the new experience and possibilities of a radically different way of managing learning; then to coach them in their efforts to collaboratively enact their new experience within their respective institutions.

The way that the process is organised and operated is crucial because the purpose is  to interrupt conventional behavioural loops: to achieve a transformation, not an intellectualised,  incremental modification in teacher and learner behaviour. One way of seeing the transformation is from control-centred management and experience of learning to learning managed and experienced collaboratively.

The teaching and learning model that initially influences the thinking and action in this teaching and learning transformation process was conceived and developed by Roger Putzel, St Michaels College, Vermont and subsequently further developed and operated in multiple  sites around the world including in New Zealand.

Putzel’s approach, called XB, was developed for transformative teaching and learning in Business related subject areas. So it seems an ideal platform to transform Business teachers,  Business teaching, Business students and the business of education for business.

But that’s not all. The same basic model can be applied to teaching and learning anything, anywhere: even in a commercially focused learning organisation. In fact it can be  easier to implement there than in institutional education . . . . . . .  

The secret of successful execution

The secret is effective interpersonal communication.

It bugs me that hardly any firms deliberately develop specific interpersonal communication skills and climate. It’s as if the notion of Communication is missing from collective management consciousness (except perhaps as ‘clear communication’).

What ‘got me going again’ was a client who having ‘done’ the soft ‘HR’ stuff: resolving toxic relationships in admin; management agreeing to design jobs and ‘organisational structure’ around their best people rather than expecting the reverse; and management agreeing a recruitment and succession plan and budget, decided that the next step is to focus on; get hard-nosed about; kick butt on KPIs (performance).

There seems to me to be a yawning gap in that sequence: a gap, which pervades management thinking, between the intention and actually achieving high performance. The gap is effective communication; communication that achieves purpose.

Plenty of attention seems to be paid to communicating numbers: accounts, sales, production. Enlightened managers even pay attention to identifying shared values, determining responsibilities and accountabilities (KPIs) and reviewing performance (Verne Harnish). Enlightened salespeople pay attention to building interpersonal communication relationships with current and prospective customers (Neil Rackham).

But typically the actual, specific interpersonal communication behaviours, patterns, attitudes and beliefs inherent in those activities receive little if any deliberate, specific attention. It’s as if there’s a widespread unconscious assumption that effective communication somehow magically happens if you get the right people with the right values, clear about the right responsibilities and accountabilities and they meet with the right frequency and the right task focus.

Well, clearly it typically doesn’t magically happen except perhaps for some people who fortunately are ‘naturally’ effective communicators just like some are naturally effective entrepreneurs. Just as entrepreneurship can be understood and learned (Jim Collins) so too can effective communication (What do they hear?) but where and how can we learn it?

Though Jim assumes that Entrepreneurship is learned in the many university business school courses and programmes, I disagree. At university business schools people typically learn to analyse and describe business, not to do it. The one thing that Business Schools typically don’t have and can’t teach is business sense and that’s at the core of entrepreneurship. It’s similar for communication.

Communication is learned by guided (coached) reflection on actual shared communication experience – on the job, in the role. Not in a ‘learning’ institution. Modern universities disable and discourage effective communication simply by the way they are organised (administrative bureaucracy). It takes a special organisational climate to enable reflective practice: one that’s rare in our X type Management dominated world (Telco allergy).

Get an experienced communication coach to work with you to enable you to learn together to communicate more effectively.

The age of relationships at last?

I have to say that I’m very “chuffed” that the sort of stuff that I’ve been working for, on, in and with particularly the last decade or so, like collaboration; specific patterns of behaviour that spell caring in interpersonal communication; and against the stupidity of most received Management ‘wisdom’, seem to be fast becoming almost de rigueur in popular advice on how to survive the global financial system meltdown.

It seems that everything does have its season and this is the season for intimacy in leadership; knowing who and what we uniquely are and fearlessly standing out for that in our all organisational relationships.

Suddenly it’s right, good, and financially advantageous to actually, really treat employees as valued customers; to be emotional in business and organisational relationships and to leave personality in problem solving (along with the ‘facts’); to be a manager and openly not-know; to trust that the best business strategy comes out of best interpersonal relationships.

Hallelujah! Thank God for the financial crisis! At last we have a real chance to really “keep it real” – for management and leadership to un-stick from 100 year old industrial assumptions and practices: for the age of relationships – where being fully functioning human beings is the greatest personal and commercial advantage.